In 2015, I created the online accessory store, RuPink. The brand has been a haven for taboo jewelry and those brave enough to wear it.
More than adornment, RuPink pieces serve as symbols of social activism and sexual freedom—celebrating desire, body autonomy, and the right to love and live without shame. By wearing RuPink jewelry, you become a silent advocate, expressing your support for positive change in a visually striking way.
Branding and Logo
At RuPink, I invite you to embrace your inner rebel and proudly wear jewelry that challenges norms and encourages dialogue.
The logo has gone through its own metamorphosis. Initially, its design was created to spark curiosity and play. The graffiti typeface expresses an alignment with creative counter-cultural movements, street wear aesthetics, and societal awareness.
As the digital age progresses, I realized the need for a logo that could read clearly and consistently at any size.
Social Media Management
RuPink’s social media management focuses on cultivating a vibrant, rebellious, and inclusive brand identity that reflects the company’s core aesthetic—street, fun, and unapologetically pink.
Across platforms like Instagram and Facebook, RuPink maintains a strong, cohesive presence through a mix of product showcases, behind-the-scenes videos and user-generated content. Each post is curated to reflect RuPink’s core values of creativity, self-expression, and sexual freedom, while highlighting the craftsmanship and conceptual depth behind every piece.
The brand voice is intentionally happy, energetic, and deeply in tune with contemporary causes and counterculture movements. Posts often include nods to feminism, queer identity, and social activism—creating a safe space for followers who view fashion as both an art form and a statement. Engagement strategies like polls, story highlights, and hashtag challenges encourage audience participation and foster a sense of belonging within the RuPink community.
Products
Each item in the RuPink collection is meticulously handcrafted with utmost attention to detail. I used a variety of materials, including ethically sourced metals, beads, and charms, to create accessories that are durable, lightweight, and comfortable to wear.
Whether you're attending a social event, expressing your individuality, or simply looking to make a statement, RuPink offers a range of unique jewelry and accessories to suit every occasion. From necklaces and bracelets to earrings and pins, our collection provides an array of choices to complement your personal style and ignite conversations about the causes you care about.