“P.L.A.Y” (2019)

DIRECTED BY ALIYA HAQ

Costume Design by Maya Ru

A RuPink x Bitchcraft production

5 rebels run around the streets of Chicago spreading mischief, causing a commotion, and falling in love. Who knew breaking the law could look this cute?

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The Process

I was approached by director Aliya Haq after our working partnership in Blood Orange. We decided to collaborate on a commercial for my accessory brand, RuPink. The design aesthetic was chosen based on the jewelry itself. Learn more about RuPink here.

Keeping in mind the budget, setting restrictions and design aesthetics of the accessories, I designed the costume around the playful and shocking nature of RuPink as a brand.